A 1 product store is an ecommerce store that specializes in selling a single product. This can be a physical product, digital product, or service. 1 product stores are usually very niche, and the product must fill a specific need or want for the customer.
Some benefits of having a 1 product store are that it can be much easier to generate traffic and conversions, since you are focused on a single product. It can also be easier to create compelling copy and product descriptions, and to stand out from the competition.
The downside of having a 1 product store is that you have limited room to grow. If your product becomes popular, you may have to quickly add more products and expand your business, or risk losing customers who are looking for more options. You also have less margin for error - if your product is not high quality or does not meet customer expectations, you could quickly go out of business.
If you're thinking of starting a 1 product store, it's important to do your research and make sure there is a significant demand for your product. You also need to have a well-thought-out business plan, and be prepared to rapidly expand if your product becomes successful.