The cost of Ecwid depends on the subscription plan that you choose. The three plans are:
1) Ecwid Starter: This plan is free. You can sell up to 10 products, and you get basic features like a shopping cart, order management, and product management.
2) Ecwid Essential: This plan costs $15 per month. You can sell up to 100 products, and you get features like a custom domain, discounts and coupons, and abandoned cart email.
3) Ecwid Business: This plan costs $35 per month. You can sell unlimited products, and you get features like customer groups and role-based access, customer loyalty programs, and advanced analytics.
You can also add Ecwid to an existing website for free.