There are a few potential reasons for this discrepancy:
1.Different time periods: Make sure you're comparing the same time period in both reports. Google Analytics reports on website traffic, while Shopify sales reports reflect actual orders placed.
2.Different data sets: Google Analytics reports on all website visitors, while Shopify sales reports only include customers who completed a purchase.
3.Tracking issues: There may be an issue with the tracking code on your website, which could result in inaccurate data being collected by Google Analytics.
- Shopify Payments vs. other payment providers: Shopify Payments is the default payment provider for Shopify stores. If you're using a different payment provider (e.g. PayPal, Stripe), your customers may not be completing the purchase on your Shopify store, which would explain the discrepancy.
If you're still seeing a significant difference between your Google Analytics and Shopify reports, reach out to Shopify support for further assistance.