Why are my Google Analytics and Shopify sales reports so different?

Sadostrich914

I have a shopify store and I've been using google analytics to track my traffic and sales. I've noticed that the sales reports from the two platforms are very different. For example, last month, my shopify report said I had 100 sales, but my google analytics report said I had 200 sales. Can anyone explain why this is?

ticklishsnake260

There are a few potential reasons for this discrepancy:

1.Different time periods: Make sure you're comparing the same time period in both reports. Google Analytics reports on website traffic, while Shopify sales reports reflect actual orders placed.

2.Different data sets: Google Analytics reports on all website visitors, while Shopify sales reports only include customers who completed a purchase.

3.Tracking issues: There may be an issue with the tracking code on your website, which could result in inaccurate data being collected by Google Analytics.

Shopify Payments vs. other payment providers: Shopify Payments is the default payment provider for Shopify stores. If you're using a different payment provider (e.g. PayPal, Stripe), your customers may not be completing the purchase on your Shopify store, which would explain the discrepancy.

If you're still seeing a significant difference between your Google Analytics and Shopify reports, reach out to Shopify support for further assistance.

tinyzebra

There are a few possible explanations for why your Google Analytics and Shopify Sales reports might be different:

Different timeframes: Make sure you're comparing the same timeframes in both reports.
Different countries: Make sure you're looking at the same country in both reports.
Different products: Make sure you're looking at the same products in both reports.
Different shipping methods: Make sure you're looking at the same shipping methods in both reports.
Different payment methods: Make sure you're looking at the same payment methods in both reports.

If you're still seeing a discrepancy between your Google Analytics and Shopify Sales reports after checking all of the above, please feel free to reach out to our support team for further assistance.