B2B product management is the process of overseeing and developing products that are sold to businesses, rather than to consumers. This involves managing both the product itself and the team that is responsible for creating, marketing, and selling it.
There are a few key differences between B2B and B2C product management. First, the sales cycle for B2B products is often much longer than for B2C products. This is because businesses are typically more risk-averse than consumers and need to be convinced that a product is worth investing in.
Second, B2B products tend to be much more complex than B2C products. This is because they often need to be customized to fit the specific needs of each customer. As a result, B2B product managers need to have a deep understanding of both the product and the customer base.
Finally, B2B products are usually sold through a channel of distributors or resellers. This means that product managers need to have a good understanding of the channel and how to work with it.
Overall, B2B product management is a complex process that requires a deep understanding of both the product and the customer base.