Apple has always been a company that prides itself on its product design. Steve Jobs famously said that design is not just what it looks and feels like. Design is how it works.
But in recent years, Apple has been shifting its priorities from product design to operations. This is most evident in the way that it has been running its business.
There are a few reasons why Apple has been making this shift. First, the global market has become increasingly competitive. There are now a lot of companies that make great products. This has put pressure on Apple to make sure that its products are not only well-designed, but also manufactured and distributed in a way that is efficient and cost-effective.
Second, Apple has been facing some production challenges. For example, last year it had to deal with a scandal in its supply chain after it was revealed that some of its suppliers were using child labor. This led to a lot of bad publicity for the company.
Finally, Apple is a company that is always looking to the future. And it seems that it believes that the future of the technology industry is in services, not products. This is why it has been investing so much in things like the App Store, Apple Music, and iCloud.
So, these are some of the reasons why Apple has been shifting its priorities from product design to operations.