Whatfix was founded in October 2013 by Vara Kumar, Khushboo Jain and Sanket Gulabani. They raised their first round of funding from Mohandas Pai's 3one4 Capital and power couple, Rohit and Ruchi Bansal in April 2014. In July 2015, they raised their Series A funding of $8 Mn led by Tiger Global Management with participation from existing investors. In December 2016, they raised $12 Mn in a Series B funding round led by Steadview Capital with participation from Sequoia Capital India. In September 2018, they raised $18.5 Mn in a growth round of funding led by Tenaya Capital with participation from Kimberly Clark Ventures, Qualcomm Ventures and Jyoti Bansal.