PIM stands for Product Information Management and is a software used to manage product information. Product information includes data such as pricing, product descriptions, product images, and product specifications.
PIM software is used to manage this product information and make it available to various channels such as websites, mobile apps, and print catalogs. By having a centralized PIM system, businesses can ensure that the product information is accurate and up-to-date across all channels.
PIM software usually has features to allow for easy data entry and management, as well as the ability to export product information to different channels. Some PIM software also has automatic updates that can keep product information up-to-date across all channels without the need for manual updates.